Glossary

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  • 360° degree View
    360° videos are real world panorama video recordings, where the camera records the view of all directions simultaneously. Such videos are generally shot using a collection of cameras or an omnidirectional camera. This gives the viewer the ability to control the viewing direction. Read more at: https://blog.vidizmo.com/how-360-videos-can-transform-corporate-trainings
  • A
  • Account
    An Account in VIDIZMO refers to an enterprise video portal that allows various organizations to store, manage and share different forms of media content in a robust and secure environment. VIDIZMO enterprise video platform offers two types of Accounts which includes the Paid Account and Trial Account. The former is a fully functional and licensed Account based on the type of package purchased while the latter is an account provided on a limited trial to test drive VIDIZMO features.
  • Active Directory
    An Active Directory is a directory service for enterprises, which helps centrally manage permissions and access to networked resources, which includes users, agents, etc.
  • Active Users
    Any registered user who logs into a VIDIZMO channel to perform any function such as accessing content, generating reports etc. in a specified billing month is considered an “Active User”. VIDIZMO has implemented the Active user model so that its customers pay only for in-use CAL (Client Access Licenses), however, a customer is required to purchase license for a minimum of 10% of the total registered/authenticated users.
  • Adaptive Bitrate Streaming (ABR)
    This streaming approach offers multiple streams of the same content at varying qualities. These streams are served inside the same video player and often differ based on bitrate and resolution. Ideally the player should serve the viewer with the bitrate most appropriate to their setup, based on qualifications like download speed.
  • Annotations
    Annotations are text based precise notes, markers, tags, or comments inside the video. It assists in redirecting viewer’s attention to a particular frame of the video and to focus on an object/facet which might have otherwise gone unnoticed. This way additional information could be provided to the viewers about the marked item in the video. Read More.
  • Application Configuration
    VIDIZMO allows its users to centrally configure certain technical aspects of the application, such as content purge policies, processing patterns, scheduling cycles etc. This ensures greater control over how application functions and runs over available resources.
  • Aspect Ratio
    This is the ratio of the width to the height. Denoted commonly through the use of two numbers separated by a colon, the most frequently used format for video are 16:9 and 4:3.
  • Attention Span
    The duration of time during which the viewer was hooked to the video content. It is essential for any enterprise video platform to be equipped with right features, which enable a playback experience that can capture the attention of its viewer for a longer period. VIDIZMO comes with a set of such features such as a variety of contextual Player Templates, Annotations, Minimal latency rate, which enable the viewers to stay hooked.
  • Audit Logs
    This provides a chronological record of data, which shows the sequence of operations performed on the portal by any user. Audit Logs in VIDIZMO are comprehensive and can be easily accessed through the control panel by administrators and managers of the portal. Audit logs in VIDIZMO records Events, Timestamp, IP Address, Users, Description, and Subject Type. Alongside this, VIDIZMO incorporates all elements of an Audit Log system that is required for compliance by various regulatory authorities like FINRA, HIPAA and SEC. Read More.
  • C
  • Campaign
    A campaign in VIDIZMO enables the Administrators and Managers to assign media content that is available in single/bulk quantity to single or multiple users and groups. Each campaign has the option to be scheduled.
  • CDN
    CDN (Content Delivery Network) refers to a system of servers spread across countries that load content based on a user’s location. It is used to reduce the loading time for users that may be geographically far away from the original content storage and streaming location.
  • Closed Captions
    Closed captions are transcriptions of the words said in a video/audio. Closed captions can be used to add clarity to content files. Moreover, it increases the searching ability and also assists those with hearing disabilities, an accessibility requirement for 508 Compliance. VIDIZMO supports Closed Captions (CC) for audio and video files. These can be added from the Media Settings either accessed from Media Manager or while uploading media. These can also be automatically generated through Artificial Intelligence (AI).
  • CMS
    A content management system offers a platform through which a range of media could be published and widely distributed. Generally content management systems are focused towards text or images, however some CMS focus on video as well. VIDIZMO falls under the category of video CMS that caters to a range of industries for managing internal and external communication needs.
  • Collection
    Collection is a grouped compilation of multiple digital assets such as videos, audio, images, presentation and documents. Through collections, administrators and managers of the portal can easily manage, access, share and track all digital assets.
  • Compression
    The reduction in the size of data in order to save space or transmission time. Compression is performed by a program which uses an algorithm or formula to determine how best to compress and decompress the data.
  • Congestion

    This is when a server has large amounts of data being processed due to high traffic, which leads to reduced quality and unexpected delay between the server’s transmission of data and the client’s reception of them.

  • Content Formats
    Range of formats that are supported by any video content management system for the content uploaded and in-use. These formats can be mapped to a specific media type, which lets VIDIZMO identify how they are supposed to be stored, processed and delivered. Read More.
  • Content Moderation
    In order to ensure that no spam or unwanted content is uploaded on VIDIZMO portal, an administrator or manager of the Portal is allowed to enable content moderation through the ‘General Settings’ option. It means that any content uploaded by the Contributor will go to the Moderator+ roles before it is published. No content will be published before prior approval of the Moderator. Any content that is not approved will be automatically deleted from the portal.
  • Course
    In VIDIZMO, a course is a compilation of different media types such as videos, audio, images, documents, quiz, survey, and polls, etc. that are accumulated together in the form of a plan to aid in learning. Learners can also import external courses such as SCORM. The aim of conducting courses is to facilitate learning, generate awareness, dissipate knowledge, etc.
  • Custom Attributes
    Custom attributes can be marked as mandatory for all the content available in media management or can be specified to audio, documents, images, presentations, quizzes, surveys, and videos. Additionally, these attributes help enhance search and appear as filters when searching for media.
  • Custom Domains
    VIDIZMO allows its users to choose different domain options based on their preference including directory, sub-domain, and custom domain. Custom domain option allows the user to use their own primary domain or subdomain based on their preference. By using custom domain Portal’s address would be similar to http://media.yourdomain.com or http://www.yourdomain.com
  • D
  • Demographics (location/country/city)
    Demographics refer to characteristics of user segments, especially when used to identify consumer markets. VIDIZMO provides detailed insights in the form of a bar graph about the user demographic, which assists enterprises to better understand their viewers/audience. It helps in producing more relevant and engaging content.
  • Device Breakdown
    Device breakdown refers to the data that specifies the device on which each video was consumed. In VIDIZMO analytics panel, this information can be obtained in the form of a pie chart identifying whether the video was viewed on a tablet, mobile or desktop along with other relevant statistics. This informs the administrators how many times each video was viewed and on what device.
  • Drop-Off Rate
    The percentage of viewers who stop watching your video after a certain duration. The industry standard drop-off rate for 0-60 second videos according to research in 2019 is 51%, which means that 51% of the viewers don’t watch the video till the end. If viewers are dropping off before the end of your video, this type of video analytics is useful for optimizing your video content.
  • E
  • ECDN
    ECDN (Enterprise Content Distribution Networks) is a globally distributed network of servers deployed for the purpose of faster content delivery by replicating the digital content across all the servers in the ECDN. The digital content is then made available in many places all at once and when a user accesses it, the content from the nearest server is delivered or served to the user. VIDIZMO uses the ECDN to distribute Live as well as On-Demand video content. It is important to mention here that VIDIZMO ECDN caches and locally serves only those files that can be published in the VIDIZMO application.
  • Embed
    Placing a video within the HTML code of your website. The video can be played in-line alongside the rest of the content on webpage.
  • Enterprise Video Platform
    Enterprise Video Platforms are similar to content management system specifically for the video. It is an ideal solution for companies that produce or distribute high volume of videos. EVPs integrate directly with other enterprise-level solutions to offer increased opportunity for viewer tracking, data collection, and incorporating advanced video content organization solutions which enables the organization to easily manage massive amount of video content.
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  • Featured Portals
    Featured portals are displayed on the Homepage of VIDIZMO portal to show any portal that needs to be highlighted. It signals the importance of any particular portal to the user and makes it convenient for them to browse videos in that portal.
  • G
  • Global Locations
    Public Locations define the details of Country, City, Areas. These can be further utilized in setting restricted locations by specifying any Public Locations to enable/disable content accessibility.
  • Global Tags
    Tags assist the Viewers to search the media content with ease. Additionally, tags are used to refer related media for viewing other relevant content.
  • I
  • Impressions
    Impressions is a metric that denotes the number of times a specific content has been viewed by users. VIDIZMO offers a range of metrics including impressions, which can be analyzed to gain significant insights on how a particular video is performing.
  • IP Blacklist
    These are blocked IP addresses for which access is restricted. With the use of VIDIZMO location restriction features, administrators and managers of the portal can smoothly enlist the IP addresses where the access has to be blocked.
  • IP Whitelist
    These are trusted IP addresses where the access is open.
  • L
  • Latency
    Latency is the difference of time between cause and effect. Within a streaming environment, it refers to the time difference between when a video is recorded in real life and when it is seen on the screen.
  • Live Stream
    The action of recording and distributing video in real-time is referred to as Live Streaming.
  • Load Time
    It denotes the average time the player took in order to load media content each time a viewer landed on the playback page.
  • Location Restriction
    Location restriction enables any enterprise video platform to limit access to media content based on geographic location. VIDIZMO allows its customers to limit content playback for restricted locations through subnet of blacklisted IP addresses. When this feature is enabled on VIDIZMO portal, user requests generated from a blocked location will be automatically declined.
  • Login Timeout
    Login timeout refers to the limit of session expiration used as a safety measure to ensure the enterprise video platform is protected from any data breaches. VIDIZMO has three options in its portal setting menu which allows different configurations such as default timeout (set to 20 minutes), limited timeout which allows setting a custom limit to the session expire, and unlimited timeout whereby the session will always remain active. Any one of the three options can be chosen by the administrators and managers of the portal to meet the requirements of their enterprise.
  • M
  • Media Analytics
    Media Analytics provide insights generated from the data which records the performance of each video. There are various metrics that are captured such as overall engagement strength and drop-off times. VIDIZMO has robust media analytics system that provide insights about the video consumption patterns of the users. The media analytics option informs the administrators and managers about the total number of views, impressions, completions, engagement rate through likes and comments, segmentation by device and location, embeds, and heatmaps. Administrators can also filter the time range of analytics to analyze how the content was performing in a given time period.
  • Media Library
    Media Library is where all the uploaded content is displayed. It is the central hub of content where search, playback, upload, download and other options are provided for easy access.
  • Media Manager

    VIDIZMO enables its users to manage their media centrally. Alongside the addition of new media, Media Manager assists in keeping track of drafts, media pending approval, published media, expired media and comments on portal’s media.

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  • Narrowcasting
    Narrowcasting is the opposite of broadcasting whereby the audience of the media content is vastly shrunk to a specific segment only. Instead of targeting everyone, this approach limits the reach of the content to only those who are more likely to engage with it. With the use of VIDIZMO location restriction feature, enterprises can easily incorporate narrowcasting in their communication plan.
  • Navigation Menu
    A menu in VIDIZMO from where the user and administrator can navigate around the portal.
  • P
  • Player Templates
    Player Templates are used to define the default behavior of the player based on the content type. VIDIZMO offers four types of player templates which includes audio, video, playlist and live.
  • Playlist

    Playlist comprises of a set of videos that are grouped together to efficiently organize the content. VIDIZMO portal comes with a playlist template that can be used to create playlists with just a few clicks.

  • Q
  • Quality of Service (QoS)
    Quality of Service technologies are those that enable high traffic to be handled under limited network capacity. These have the ability to treat data packets differently as they travel between network devices based on the packet contents. Each of these data packets is classified and marked using QoS policies when the packet first enters the network.
  • S
  • Screen Capture

    Screen capture is the process of using a tool to record the actions occurring within a tab, program, or your entire screen. Screen capture videos will record mouse movements, changes within the program currently open on the screen, and in some cases, audio.

  • Screencast
    Screencasting is the process of sharing the live activity of a computer screen with an audience. It is commonly used in customer support. Using a Screencasting tool, users can either share the activity of a window or their entire screen live with an audience of their choosing. A common example of this would be customer support reps showing a user how to complete a task or process within their product so the client can replicate the steps on their own.
  • Seeking Frame by Frame
    VIDIZMO allows its users to break down a video into the smallest possible screen division i.e. a single frame and navigate through the video by seeking forward or backward through those frames (an average video is around 30 frames/second), so that the user can pick up just that specific part of the video where they need to highlight or point something out, making annotations all the more detail-oriented and efficient for analysis Read More.
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  • Thesaurus
    VIDIZMO offers the flexibility to allow enterprises to customize the way certain terms appear on their Portals by using the Thesaurus feature. This feature simplifies the task of adding or replacing the terms appearing in the menu, headings or labels across the entire Portal from a single interface. Some terms are already defined in the Portal by default, which cannot be removed and can only be edited. All users having appropriate permissions are allowed to add, edit or remove user-defined configurable terms from Thesaurus.
  • Thumbnail
    The image that appears as the “cover” of your video. The still image under the play button. The image used as a thumbnail strongly influences engagement rates.
  • Transcoding
    The process of transcoding involves converting one digital video type into another format. This is often done to make a file compatible over a particular service. This process is different from encoding as transcoding involves converting a format that is already digital while encoding relates to converting an analog source to a digital format. Despite this, the terms are often used interchangeably.
  • Transcription

    The conversion of your video’s audio to text.

  • U
  • Unique Viewers
    The number of individual people who watched your videos. This removes counts for those who may have watched your video multiple times.
  • Upload Speed
    The rate at which content is being uploaded to VIDIZMO portal.
  • User Generated Content
    Content created and/or uploaded by a user to the VIDIZMO portal. This is from where VIDIZMO starts indexing the content, making it searchable.
  • User Registration Fields
    When a user registers on the platform they are required to share a few details, which assist in creating their user profile. On VIDIZMO portal, administrators and managers can utilize the user registration field option by adding any number of fields of their choice to maximize security.
  • User Roles
    VIDIZMO provides the ability to determine the access level and permissions of a person authorized to use VIDIZMO. In a default VIDIZMO installation, there are certain predefined roles assigned to users with a default set of permissions.
  • V
  • Video Advertising
    Can either mean digital ads delivered over the internet that include video as part of their content, or refers to the sponsored video content that plays before, during or after online video. Pre-roll (before the video) and post-roll (after the video) ads are common examples of video advertising.
  • Video Asset Manager
    As video libraries grow, more OVPs are incorporating video asset managers into their technology. Allowing users to manage larger libraries of video with tags, categories, and specialized hubs, video asset managers are an essential part of EVPs.
  • Video-Based Lead Scoring

    Video consumption is a significant indicator of purchase intent. Using a Marketing Automation System or CRM platform, users are assigned a numerical ‘score’ based on their consumption of video. Basic lead scoring for video used to depend on whether the prospect simply clicked ‘play’ on the video or not, but VIDIZMO allows marketers to score leads based on how much of a video has been watched, whether other videos are watched in succession after the first video, and based on the category or type of video being consumed. This score is added to the score for a lead’s other activities – consuming content, visiting pages, filling out forms, etc.

  • Video Content Management
    The use of tags, categories, or groups to segment a video library into more manageable and easily searchable groups. Videos may be tagged by content type, intended audience, business division, or a host of other classification techniques. Every business uses video content management differently based on internal efficiencies and workflow.
  • Video Content Optimization
    When creating video content, marketers can use data like attention span and drop-off rate from previously published videos to improve the quality of future videos. For example, using data on when viewers tend to drop-off or stop watching a video, marketers can create shorter or more engaging videos.
  • Video Demand Generation
    Using video as a tool to actively generate, enrich and qualify leads, through calls-to-action, email gates, video forms, annotations, mid-roll surveys, or video-based lead scoring.
  • Video Editing
    Video Editing is the broad term describing the process of taking raw video footage and polishing it for distribution. Typically, video editing is interchangeable with post-production, as both take finished, raw video and cut the video down for time, or for content, apply motion graphics or special effect, adjust audio, correct color, etc.
  • Video-Enabled Business
    Video has quickly grown from simply a marketing asset to extensive use in the sales, support, and human resources teams within businesses. As companies take advantage of the growing need for video when working with customers, and the ability to quickly and easily share discussions internally, many businesses are moving towards a video-first approach for content, meetings, and sales. We call these video-enabled businesses.
  • Video Forms

    Lead collection forms embedded directly into the video to collect contact information from viewers. Typically paired with a reference in the video to submitting contact information to receive a follow-up.

  • Video Heat Map
    The visual display of a viewers’ attention span data, including re-watched segments and drop-off, as shown within an online video platform’s analytics center.
  • Video Hosting
    Video hosting solutions are platforms that provide a storage mechanism for video assets. Basic hosting platforms typically store video on a server, and make use of a video streaming technology to serve the video to viewers.
  • Video Hub
    A collection of video assets around a common theme or video type that are showcased on a dedicated page or channel. Video hubs differ from video content networks like YouTube by providing an owned, fully controlled internal or external site for organizing and displaying relevant and similar content.
  • Video Marketing
    Video in the marketing process can be used as a lead generation tool, as a method of building awareness and thought leadership, or as a content tool to grow or nurture a lead base. Marketing was one of the first business departments to adopt video as a regular medium, and brands have been using video to market their products since before YouTube was popular.
  • Video-Optimized SEO
    Using video-specific tags in the embed code markup and metadata, and including captions and transcriptions where possible to take advantage of search engine preference for rich content types like video. Vidyard puts this video metadata on your page by injecting JSON-LD into your webpage’s header.
  • Video Playback Optimization
    Video optimization is the backend technology that allows to stream video across multiple devices and platforms, and across multiple internet bandwidths seamlessly. Video optimization is critical for changing the playback or quality of video content in real-time to adapt to playback issues from slower internet connections, device restrictions, or outdated playback software on the viewer end.
  • Video Player
    The ‘container’ that holds your video file and allows viewers to interact with your video. Video Players can contain and display single videos hosted in your Online Video Platform, can contain videos hosted on other platforms like YouTube, or can contain multiple videos organized into chapters, or a playlist of content. Video players allow for the collection of video and viewer analytics, and can contain lead generation features like forms and buttons.
  • Video ROI
    The return on investment that videos can generate through increased brand awareness, lead generation, lead nurturing, and sales enablement. This is typically measured by syncing video data from VIDIZMO to your marketing automation or CRM system, and tracking deals based on video viewing behaviour.
  • Video Security
    Video security is the overarching term applied to systems and processes used to control which viewers are allowed to interact with a particular video. Technologies like access codes or restricting videos to approved viewers are examples of video security. This is especially important for controlling valuable and sensitive content shared with employees, prospects, customers, and partners.
  • Video Selling
    Video in the sales process can take many forms, but video selling typically focuses on personalized video content created by individual salespeople to better connect and engage with prospects. Sending out webcam videos to explain why they’re reaching out, or screen capture videos to explain or prove a concept, salespeople can use video as an easy way to get 8x higher open rates and 5x higher click-through rates.
  • Video Streaming
    Video streaming is the technology and process of playing video from a video hosting platform. Streaming allows users to broadcast video either from a hosting library or live from their camera, computer or mobile device, and ‘stream’ this footage to users tuning in through an online hosting platform. Video streaming can be seen as a combination video hosting and video playback optimization.
  • Vlogs
    Video blogs are episodic content released in a blog format, typically talking about a single topic or concept. The content of the video is often whiteboard-style or talking-head style and these videos are almost always released on a regular basis to build up a consistent subscriber base. Video blogs are usually low budget and are often filmed with consumer-level camera equipment rather than high-budget production suites.
  • W
  • Webcast
    A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A webcast may either be distributed live or on demand. Essentially, webcasting is “broadcasting” over the Internet.
  • WebRTC
    WebRTC is an open framework for the web that enables Real Time Communications in the browser. It includes the fundamental building blocks for high-quality communications on the web, such as network, audio and video components used in voice and video chat applications. These components, when implemented in a browser, can be accessed through a JavaScript API, enabling developers to easily implement their own RTC web app.
  • White Label
    A white label product is a product or service produced by one company (the producer) that other companies (the marketers) can rebrand to make it appear as if they had made it. Some websites use white labels to enable a successful brand to offer a service without having to invest in creating the technology and infrastructure itself. Many IT and modern marketing companies outsource or use white label companies and services to provide specialist services without having to invest in developing their own product. Users can white label VIDIZMO video platform to provide a customized user interface in line with your company’s branding guidelines. You can brand the video platform interface with your organization’s logo, theme colors, as well as other branding requirements to deliver a uniform application look and feel consistent with overall organizational branding themes.
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